ABL CONSULTANTS

SCOPE: LOGO DESIGN


OVERVIEW
ABL Consultants Pte Ltd is a Singapore-based company providing a range of civil and structural engineering consultancy services. To align with their business expansion, we were tasked to lay the marketing communications ground work beginning with branding.

CHALLENGE/ SOLUTION
We incorporated the word "consultants" to the identity to sharpen the brand position and avoided graphical elements typical of signatures in the industry.

Through type and colours, we crafted an identity that projects modernity, clarity and charm. The circle on the top left symbolises harmony, wholeness and nobility; the qualities of an accomplished engineering feat.

BRAND APPLICATION: STATIONERY, MARKETING COLLATERAL

Brand Design, Ease Communications

ABL CONSULTANTS PTE LTD
Engineering

AG HOME
Non-profit Organisation

ARIES FRESH PTE LTD
Fresh Produce

BIZITCONNECT
IT Repair & Maintenance

BLUEFIN SWIMMERS
Swim School

CHAN MAN LEE TRADING
General Hareware Supplies

CHRISTIAN CARE SERVICES
Voluntary Welfare Organisation

CLICK-IT-GROCERY
Online Grocery

CMYW
Card Products

DIAMOND BULK CARRIERS
Bulk Carrier Chartering

EASE COMMUNICATIONS
Web & Desktop Publishing

GEWINNER LOGISTICS PTE LTD
Land & Marine Logistics

IN FOCUS COUNSELING
Counseling & Therapy Services

LIGHT CANVAS PHOTOGRAPHY
Photography & Digital Imaging

NEW DIMENSION GROUP
Security & Defence

ON-US
Web Hosting & E-shop Portal

ONE IN A MILLION BABY
Baby Apparel

PAN ELECTRICS PTE LTD
Electrical Engineering

SANDBOX ADVISORS
HR Consulting

THE DESIGN INCUBATOR
Design Talent Development

T-ID DESIGN
Tee Apparel

VIETNAM FARM FRESH
Fresh Produce

WILLIAM GLASSER INSTITUTE
Counselling & Training

YAMASHITA & ASSOCIATES
Merger & Acquisition