CHAN MAN LEE TRADING

SCOPE: BRAND NAME, LOGO DESIGN


OVERVIEW
Established in 1958, Chan Man Lee Trading is today one of Singapore's largest general hardware stockists and suppliers for the engineering and ship-building industries. As the business progesses with the next generation, it becomes necessary to empower and leverage in branding and marketing communications moving forward.

CHALLENGE/ SOLUTION
We humbly put our creativity and marketing prowess to bear, embodying a renewed relevance to the time-emblazoned "Chinese" identity of Chan Man Lee. A challenge to uphold the past brand heritage and attachment while crafting contemporary diligence into the business name through customised typography and colours.

BRANDING + WEB DEVELOPMENT

Brand Design, Ease Communications

BRANDING / IDENTITY DESIGN


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