SCOPE: LOGO DESIGN
CMYW was a new business start-up offering plastic card solutions from membership card, VIP card, promotion card to contact and contactless smart card.
Cards are keys in today's electronically connected lifestyle. Not only do smart cards provide access, security and credit, they empower the identity and status of their holders.
In one creative stroke, we transformed the letters CMYW into a key-shaped logotype with a smart contemporary appeal.