OVERVIEW

Sports & Fitness Asia 2015 was a sports and fitness lifestyle exhibition and conference held at Singapore EXPO. Organised by Vision Xpertize, the event brought together exhibitors and industry professionals across sports, fitness, wellness, beauty and related sectors, building on the inaugural edition held in 2013.

The organiser required a comprehensive show brochure to introduce the 2015 edition and generate interest among potential exhibitors and trade visitors. The publication needed to present the event proposition, participation opportunities, exhibitor profiles, industry information and highlights from the previous edition in a clear and engaging format.

OBJECTIVES

• Present the event as a broad regional platform for the sports and fitness industry
• Communicate key information clearly to prospective exhibitors and trade visitors
• Showcase the range of participating sectors, exhibitors and event highlights
• Create a cohesive publication that balances editorial content with visual impact

SOLUTIONS

• Editorial structure: Content was organised into clearly defined sections covering the event proposition, reasons to participate, industry opportunities, exhibitor profiles and highlights from the previous edition.
• Visual hierarchy: Strong typography, colour blocks, imagery and information panels were used to distinguish different content levels and make the extensive information easier to navigate.
• Industry-focused presentation: Photography and editorial content were brought together to reflect the energy and diversity of the sports, fitness, wellness and lifestyle sectors represented at the show.