GO FOR YOUR MOUNTAIN (GYM) 2019

GRAPHIC DESIGN

OVERVIEW

The GYM (Go for Your Mountain) Challenge is a nationwide family sporting event that encourages seniors, families and communities to come together and climb Mount Faber. Launched in 2018, the initiative aims to challenge common perceptions of ageing and inspire seniors to pursue their dreams.

For GYM 2019, we designed a suite of event collaterals including stage backdrops, posters, placards, certificates and mailers. Each format was developed to carry the campaign identity consistently across the event, from on-site communication and wayfinding to participant materials and pre-event outreach.

The result is a cohesive event communication system that gives GYM 2019 a clear and recognisable presence across its physical and printed touchpoints. As a community partner, we were proud to contribute our design expertise to an initiative centred on hope, participation and shared achievement.

Good design gives good causes a presence people can see, feel and remember.