WE LOVE OUR KOPI
SCOPE: PACKAGING ILLUSTRATION
In Singapore, we have our very unique coffee (aka. "kopi" in local dialect) culture which traces to Robusta coffee beans roasted with margarine or butter and small amount of caramel sugar. The aromatic, full-bodied brew is prepared in a traditional method and "sock-filtered".
As Singaporeans, we love our kopi. The sight, sound and smell when partaking a cup of kopi at the kopitiam (coffeeshop) has become an integral part of Singaporeans' collective memory and ritualistic pleasure.
However, how many actually understand the makeup of the eclectic blends offered, from the ratio of water, coffee and milk to the number of calories per serving.
To that, we are kopi-inspired to brew clarity on the genetics of our lingo-rich kopi blends through chic packaging design. Our little tribute to Singapore's endearing coffee culture.