A mascot that characterised the fun, experimental and mission focused nature of "The Design Incubator" was born to add the final touch to its vibrant identity system.
An adorable rocket with ideas to hatch and all ready for its creative discovery journey. A Flash animated version, with the mascot brought to life was created for the web.
A series of standalone icons are created that can be used in their Propaganda campaign. Above all, the icons reflect the mission of the outfit.
We gladly presented them with these (Left to right):
- DI button: To propagate
- DI egg icon: To nurture
- DI Type icon: To elevate
- DI light build: To enlighten