EC

SCOPE
LOGO DESIGN

OVERVIEW
Ease Communications' brand identity has always been "Easecom", a logotype since 1998. An identity that is easier to articulate and more condensed in presentation.

CHALLENGE/ SOLUTION
With our past logotype, some have mistaken it as our business name. To further simplify and strengthen our identity, we have distiled our logotype into "EC" (our initials) with a smorgasbord of feisty graphics.

A graphical monogram symbolic of the visual(art/graphics) and verbal(writing/typography) communication nature of our business.

It embodies what we love to do, the values we endear and the environmental issues we endeavour. It is about keeping our relevance with time and our creative aspirations alive.

BRANDING

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BRANDING / IDENTITY DESIGN