WILLIAM GLASSER INSTITUTE SINGAPORE
William Glasser Institute Singapore is part of a global network of non-profit organisations that promotes the ideas and teachings of the late Dr. William Glasser. We were tasked to bring clarity and distinction to the identity from the varied associating logos found.
We anchor the identity on the corporate initials "WGIS" to align with the launch of their new domain name and web presence as "wgis.org.sg". It fortifies and simplifies the identity for easier retention and communication.
The slightly tilted "S" is presented in negative space to give the idea of motion and spin off, reaching further and beyond.
"It was a pleasant experience working with Marcus, from Ease Communications, on our website and logo. Marcus is a professional, experienced and committed website designer with apparent 21st century competencies of working with a variety of organisations and settings.
He showed genuine interest and effort in understanding our organisation's mission when designing our logo, and going beyond the call of duty to fulfil the task. We truly appreciate his kind patience and personable way of listening to our thoughts and incorporating them into the logo and website design..."
Mr Andrew Ng
William Glasser Institute (Singapore)