SCOPE: LOGO DESIGN
ABL Consultants Pte Ltd is a Singapore-based company providing a range of civil and structural engineering consultancy services. To align with their business expansion, we were commissioned to lay the groundwork for their marketing communications beginning with identity design.
We incorporated the word "consultants" to the identity to sharpen the brand position and avoided graphical elements typical of signatures in the industry.
Through type and colours, we shaped an identity that projects modernity, clarity and charm. The circle on the top left symbolises harmony, wholeness and nobility; the qualities of an accomplished engineering feat.