VIETNAM FARM FRESH

BRANDING

OVERVIEW
Vietnam Farm Fresh is a Vietnamese fresh produce exporter. With the growing demand for local produce in the Asia Pacific, Vietnam Farm Fresh needs a brand identity to strengthen its positioning in the fast-developing market.

IDEATION
We craft an enchanting logo comprising a symbolic Vietnamese farmer with a serif font and its iconic star in the nation’s red—Vietnam Farm Fresh.

It gives the company a competitive edge in an industry generally indifferent to brand communication.