CHAN MAN LEE TRADING

LOGO DESIGN / WEB DESIGN

OVERVIEW
Established in 1958, Chan Man Lee Trading is one of Singapore’s largest general hardware stockists and suppliers for the engineering and shipbuilding industries. In embracing business succession, it is strategic to refresh and leverage corporate branding and marketing communication.

IDEATION
We put our creativity and marketing prowess to bear, embodying a renewed relevance to the time-emblazoned Chinese character identity of Chan Man Lee. A masterpiece that upholds the past brand heritage and attachment while crafting contemporary diligence into the business name through customised typography and colours.