NEW SILK ROAD CONSORTIUM

LOGO DESIGN

OVERVIEW
New Silk Road Consortium (NSRC) is an advisory and consulting firm connecting ASEAN governments and statutory organisations with opportunities and partnerships across the Middle East.

The challenge was to create a corporate identity that could express NSRC’s cross-regional role with a mark that was distinctive, purposeful and suitably corporate, while remaining simple enough to work across different applications and contexts.

IDEATION
The identity is built around the idea of connection, direction and geographical reach. A stylised triangular arrow forms the core graphic gesture, framing a map of Asia and suggesting movement along the new routes linking Asia to the Middle East.

This directional device is then distilled into a compact signature using the corporate initials NSR, creating a mark with greater clarity and visual retention.

The result is a clear, directional identity that expresses NSRC’s role in connecting Asia with the Middle East.