DIAMOND BULK CARRIERS

LOGO DESIGN

OVERVIEW
Diamond Bulk Carriers Pte Ltd, a subsidiary of Mitsubishi Corporation requires an identity that epitomises the sterling record and established brand values of Mitsubishi Corporation with a sharp creative edge over others in the industry.

IDEATION
Given a very tight deadline, we managed to craft ideas and proposals that eventually led to the completion of a strong identity. One that symbolises an approaching bulk carrier making waves in the industry—an identity that is empowered by the Mitsubishi heritage (represented by the iconic diamond graphics).