STEWARD LEADERSHIP 25

EVENT LOGO DESIGN

OVERVIEW
Jointly curated by Stewardship Asia Centre (SAC), the INSEAD Hoffmann Global Institute for Business and Society, WTW and The Straits Times, Steward Leadership 25 (SL25) is an annual listing of 25 for – profit organisations across the Asia-Pacific region recognised for excellence in Steward Leadership.

The challenge was to create an identity for a new annual initiative that could represent the principles of Steward Leadership while giving SL25 a distinctive and contemporary presence. We were commissioned by Stewardship Asia Centre – a non-profit centre established by Temasek – to develop the SL25 event logo and marketing collaterals for its launch on 31 March 2022, held as part of the Stewardship Asia Roundtable 2022.

IDEATION
The identity takes its cue from the principles of Steward Leadership, translating an idea centred on purpose, responsibility and interconnectedness into a simple visual system.

At the heart of the design is a directional device drawn from the Stewardship Compass® framework. The compass needle becomes a defining element of the SL25 signature, giving the identity a sense of direction and forward movement. A considered colour system extends the idea, bringing together qualities associated with collaboration, renewal and human-centred stewardship.

The result is an identity that is both distinctive and purposeful – designed not simply to identify the event, but to reflect the values it seeks to recognise.