STERLING COMMERCE

EDITORIAL DESIGN
COPYWRITING
TRANSLATION

OVERVIEW

Sterling Commerce was a leading provider of B2B integration, secure file transfer and multi-channel selling and fulfilment solutions. At the time of these projects, the company was expanding its marketing communications across the Greater China region.

The client required a range of marketing publications and collateral that could communicate its technology and business solutions clearly to a Chinese-speaking audience. The materials needed to maintain a consistent brand presence while adapting content and presentation for different marketing and business-development purposes.

OBJECTIVES

  • Present complex B2B technology and business solutions in a clear, accessible manner
  • Adapt marketing communications for the Greater China market in both English and Chinese
  • Maintain consistency across a varied range of publications and collateral
  • Produce professional, print-ready materials within demanding timelines

SOLUTIONS

  • Publication design: Developed a varied suite of marketing collateral, including brochures, event materials, direct-mail pieces and promotional publications, with each format tailored to its specific communication purpose.
  • Clear visual communication: Structured complex information through strong hierarchy, concise copy, diagrams, imagery and purposeful use of colour to make the content easier to navigate and understand.
  • End-to-end production: Managed the process from creative development and artwork through to print production, allowing the various publications to be delivered consistently and to tight deadlines.

The result is a highly coherent marketing communications framework that allows Sterling Commerce to present its solutions consistently across the Greater China market. The agile design system scales seamlessly across diverse formats and channels while precisely targeting localized regional audiences.

CORPORATE BROCHURES

Sterling Commerce brochures, Ease Communications Sterling Commerce panel design, Ease Communications Sterling Commerce panel design, Ease Communications



TESTIMONIAL

“I would like to thank you for the quality service and professionalism rendered in support of our exacting marketing communications needs.

Your experience, creativity and sharpness of mind in concept development and creative execution have contributed to the success of many of our marketing projects in the past year.

Without your personal attention to details and multi-discipline proficiency, meeting our pressing deadlines would be a much difficult task. Your business knowledge and practically would continue to serve us well and we look forward to greater collaboration with you in future.”

Ms Alyssa Chew Nair
Marketing Manager,
Asia Sterling Commerce