OVERVIEW

Origin Asian Life Science develops professional haircare products for salons, hairdressers and consumers, with product ranges spanning treatment, maintenance and styling. We were engaged to develop promotional materials that could communicate the qualities and applications of its products clearly and attractively.

With multiple product lines to present, the requirement was for a coherent suite of brochures and promotional materials that could explain product benefits, usage and key features while maintaining a consistent brand character. The materials also needed to combine product information with engaging photography and accessible copy to appeal to both professional and end users.

OBJECTIVES

• Present product features and benefits clearly
• Translate technical product information into accessible copy
• Create a consistent visual language across different product lines
• Produce polished promotional materials for end-user communication

SOLUTIONS

• Product-focused visual communication: We structured the brochures around the products themselves, balancing product information, benefits and usage details with strong visual hierarchy for easy reading.
• Copywriting and information editing: Technical product descriptions were refined into concise, accessible copy that communicated the key benefits without overwhelming the reader.
• A coherent product family: Different brochures and promotional pieces were designed as part of one visual system, allowing individual product ranges to retain their own character while remaining recognisably part of the QOD brand.