AG HOME
BRAND IDENTITY | WEB DESIGN
OVERVIEW
Founded in 1998, AG Home was a Christian residential home supporting vulnerable teenage girls and their families through difficult circumstances. The organisation has since evolved and is now known as Gladiolus Place.
The challenge was to create an identity that could express the values at the heart of its work—love, safety, healing, confidence and hope—while moving beyond the idea of a home as simply a place of refuge. The identity needed to communicate a sense of growth, transformation and new beginnings.
IDEATION
The identity begins with a simple combination of home and heart: a place of love, healing and restoration. A second visual element, formed around a cross, introduces the idea of a Christ-centred refuge, giving the mark a sense of strength and protection.
The butterfly completes the visual narrative. Representing transformation, it reflects the journey from vulnerability towards confidence, freedom and a renewed sense of direction.
The result is an identity that frames the home not merely as a place of shelter, but as a place where lives can be nurtured, strengthened and transformed.
TESTIMONIAL
“Thank you for facilitating our rebranding exercise. Through your creative and thoughtful input, we now have a new dynamic logo which conveys our vision of providing a safe, stable and sustainable community for teenage girls in recovery and families in crisis. At the same time, we also have a brand new web presence which serves to inform, publicise and connect us to the interested and like-minded.
This successful rebranding endeavour has infused AG Home with a new lease of life and we look forward to working with you to reach out to our stakeholders on other relevant platforms.”
Pastor Adrian Tan
Director,
AG Home
