KONECRANES

EDITORIAL DESIGN | COPYWRITING

OVERVIEW

Konecranes is a global leader in material handling solutions, serving customers across industries through its Industrial Service, Industrial Equipment and Port Solutions businesses. With operations in more than 50 countries and its Asia-Pacific regional headquarters in Singapore, the company provides equipment, services and technologies designed to improve the safety, productivity and efficiency of material handling operations.

Konecranes wanted to showcase testimonials from businesses across Southeast Asia, demonstrating the impact of its solutions on efficiency and safety. Our role was to develop distinct thematic treatments for these stories while preserving Konecranes’ established brand values, tone and visual language across the series.

OBJECTIVES

• Present customer testimonials as credible accounts of Konecranes’ impact
• Create a distinct thematic identity for the brochure while preserving brand integrity
• Communicate technical information and customer stories in a clear and engaging manner

SOLUTIONS

• Thematic editorial approach: We developed a cohesive visual and editorial treatment that gave the customer stories a distinct character while remaining grounded in Konecranes’ established brand language.
• Copywriting and content development: We shaped and refined the content to balance technical information, customer perspectives and the brand’s established tone.
• Visual hierarchy and storytelling: TWe structured the content, imagery and supporting information to create a clear reading flow and give each customer story an appropriate visual emphasis.

The result is a series of testimonial-led publications that showcase Konecranes’ capabilities through authentic customer stories and consistent brand expression. This enduring creative partnership has successfully scaled to power their global brochures, catalogues, and corporate collateral.